Free download: The Gold Selling Checklist — 12 things to know before you sell

Independent comparison site — We do not buy gold or diamonds. We help you find the buyer who pays the most.

TRANSPARENCY

Our Comparison Methodology

How we test, rank, and verify UK gold and diamond buyers.

How We Select Buyers to Test

[PLACEHOLDER] We identify UK gold and diamond buying services through a combination of market research, reader submissions, and industry monitoring. A buyer must meet minimum criteria to be included: they must be registered with Companies House, have a verifiable physical address or registered office in the UK, and have been operating for a minimum of 12 months.

How We Test Payout Rates

[PLACEHOLDER] We submit standardised test items to each buyer through their normal customer process. Test items are pre-weighed on calibrated scales and pre-tested for purity using XRF analysis. This gives us a known theoretical maximum value based on the LBMA AM Fix gold price on the day of the buyer’s valuation. The buyer’s offer is then recorded as a percentage of this theoretical maximum.

How We Calculate Rankings

[PLACEHOLDER] Buyers are ranked primarily by payout percentage — the proportion of the theoretical maximum value that they offer to the seller. Secondary ranking factors include turnaround time, minimum weight accepted, insurance coverage, and customer review scores from Trustpilot and Google Reviews.

Re-testing Frequency

[PLACEHOLDER] We re-test the top five buyers every quarter and all listed buyers at least once per year. If a reader reports a significantly different experience from our published data, we initiate an ad-hoc re-test.

Affiliate Disclosure

[PLACEHOLDER] GoldBuyerCheck earns revenue through referral partnerships with some of the buyers listed on this site. When you click a “Visit Buyer” link and complete a sale, we may receive a commission. This referral relationship never influences rankings — a buyer with a lower payout percentage will always rank below a buyer with a higher one, regardless of whether we have a commercial relationship with them.

Questions About Our Methodology?

If you have questions, concerns, or suggestions about how we test and rank buyers, we want to hear from you. Email us at hello@goldbuyercheck.co.uk.